press release

 

Sensory Science Teams with PortalPlayer to Develop Innovative Digital Media Technology Solutions

Companies To Collaborate On Developing Next Generation Portable Digital Media Player/Recorders And Digital Living Room Products

Scottsdale, Ariz., June 7, 2000 -- Sensory Science Corporation (AMEX: VCR) today announced it has entered into a strategic relationship with PortalPlayer Inc. to jointly develop next generation digital media players as well as future digital products and technologies for the living room. PortalPlayer, a provider of end-to-end systems for playback and recording of digital media content for consumer electronics manufacturers, will work with Sensory Science to provide enhanced functionality and capabilities for the digital media player/recorder market. The PortalPlayer platform is the industry's first single chip solution supporting direct recording of CD content in MP3 file formats.

Utilizing this unique technology, Sensory Science's next generation portable digital media players will have the ability to directly record CD content in MP3 file formats without a PC, while remaining fully compliant with Secure Digital Music Initiative (SDMI) standards. The platform supports multiple decoding formats for playback, and its features are fully upgradeable through the download of new firmware. To date, PortalPlayer has announced support for MP3, Advanced Audio Codec (AAC), MicroSoft® Windows Media™ Audio, and QDesign decoder technology.

"We're excited to be working closely with PortalPlayer to develop the advanced technologies that will drive next-generation portable digital media players, and we expect that this is the first in a series of announcements detailing our initiatives to provide end-to-end solutions," said Roger Hackett, Sensory Science's chairman and chief executive officer. "PortalPlayer's innovative Internet music-ready platforms provide compelling capabilities to Internet music lovers, and fits directly with our strategy of providing consumers with the most convenient, advanced, feature-laden portable digital media players in the market."

Through its collaboration with PortalPlayer, Sensory Science can focus its resources on brand-level feature differentiation, which has been a hallmark of its digital media player strategy to date. In addition, Sensory Science gains the ability to be even more responsive to the emerging standards and technologies of this industry, particularly related to security and digital rights management. The consumer will benefit because both features and security systems can be easily upgraded, keeping the product at the forefront of technology long after the purchase.

"We specifically selected Sensory Science to be one of our early technology and marketing partners, because we think they're one of the up and coming companies that really 'gets it' when it comes to the future of digital media," said John Mallard, PortalPlayer's president and chief executive officer. "We look forward to a strong relationship with Sensory Science in both the development of technologies for the digital media player market as well as for future digital products for the living room."

About Sensory Science

Sensory Science (formerly Go-Video) is a rapidly growing consumer electronics company specializing in developing and marketing innovative digital audio and video products, including digital televisions, Internet media players, DVD players, and high-end home theater components. The company holds patents on the Dual-Deck VCR as well as other electronics products and systems, and is expanding into new product categories to take advantage of the transition from analog to digital technologies. Sensory Science also markets its products under the Go-Video, California Audio Labs, RaveMP, CineVision, and Loewe brand names. For additional information on Sensory Science on the Internet, visit www.sensoryscience.com.

About PortalPlayer, Inc.

PortalPlayer, Inc. is the leading provider of end-to-end solutions designed to help consumer electronics manufacturers provide next generation access and management of music and other media content on their devices. Products include destination website applications, PC media management software, firmware, and semiconductors. The Company's products support Internet-based delivery of multimedia content including music and other audio content, print and ultimately video materials to a variety of playback devices including portable MP3 players, home and automotive entertainment systems, and cellular phones.

Founded in June 1999, PortalPlayer is headquartered in Santa Clara, California with branch offices in Seattle, Washington and Hyderabad, India. The company has received two rounds of venture funding from Chase Capital, Techfund Capital, FlatIron Partners, MP3.com and individual investors. Visit PortalPlayer, Inc.'s Web site at www.portalplayer.com.

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This press release contains forward-looking statements that involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially from those expected are the following: business conditions and general economic conditions; competitive factors, such as pricing and marketing efforts of rival companies; timing of product introductions; ability of contract manufacturers to meet product price objectives and delivery schedules; legislative, regulatory, and industry initiatives that may affect planned or actual product features and marketing methods; and the pace and success of product research and development. For more information on the potential factors that could affect the company's financial results, please review the company's filings with the Securities and Exchange Commission, including the company's annual report on Form 10-K, the company's quarterly reports on Form 10-Q, and the company's other filings with the Securities and Exchange Commission.