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Santa
Clara, Calif., June 5, 2000 -- PortalPlayer Inc. today
introduced the Tango™ digital media platform, a complete system
solution for new consumer electronics products with digital audio
downloading, recording and playback capability. The new platform,
targeted at next generation designs of portable MP3-type player/recorder
systems, hybrid systems combining CD and digital audio player/recorders,
and hard-drive equipped digital audio jukeboxes, is the industry's
first single-chip solution supporting direct recording of CD content
in MP3 file formats.
The Tango digital media platform includes:
- PP5001 SuperIntegration™ system-on-a-chip controller;
- PP7001 Digital Media Manager application for Windows® 9x PCs;
and
- all necessary firmware to implement mass-market products, including
licensed applications and the Real-Time Operating System (RTOS).
PortalPlayer also provides a development kit and reference design
(PP6001) to produce systems fully compliant with standards defined
by the Secure Digital Music Initiative (SDMI).
"Consumer electronics OEMs recognize that adding digital content
recording and playback capability is a killer application, not just
in new portable devices, but for the mass market audio products
that make up a huge part of their business," said Gordon Campbell,
chairman of the board of PortalPlayer, Inc. "Our goal is to make
it as easy as possible for these manufacturers to produce great
products."
Platform for Differentiation
The Tango digital media platform supports a broader range of licensed
and ported applications and memory/media types than any other currently
available solution. This includes an extensive suite of decoders,
encoders, digital rights management technologies, encryption standards,
audio effects, and both solid-state and disk-based storage.
With the Tango digital media platform, a consumer electronics OEM
can focus its resources on brand-level product differentiation,
while PortalPlayer provides a strong hardware and software base
to build on. Since standards and technologies are very fluid, particularly
related to security and digital rights management, the platform
is designed to be upgradable via downloads of new firmware. This
allows both feature enhancements and security system modifications,
preventing the end user's purchase from quickly becoming outdated.
"We think that the enthusiasm surrounding MP3 and other digital
compression formats in the personal computer and portable device
markets validates the enormous market potential of digital content
distribution," said John Mallard, president and CEO of PortalPlayer.
"As OEMs build support for these digital formats into traditional
audio products, such as car stereo and mini-component systems, and
new types of hybrid devices, market volumes will quickly reach tens
and hundreds of millions of new systems annually."
Highly Integrated System
Based on PortalPlayer's SuperIntegration™ Chip Architecture, the
PP5001 Controller integrates an ARM7 TDMI host processor, a co-processor
for hardware accelerated encoding, and comprehensive external interfaces
to peripherals and storage. PortalPlayer customers can define the
precise firmware implementation of the Tango platform to produce
a tailored product with the codecs, security and memory configuration
desired to meet specific end-product price and feature requirements.
The Tango platform is the first low-power, single-chip solution
to support MP3 audio encoding for direct recording of CD content
without a PC, making it ideal for personal stereos and other compact
system designs. It also supports multiple decoding formats for playback,
enabling manufacturers to produce single systems that can handle
content in all popular and many emerging formats, and provides consumers
with a much broader range of content compared to currently available
devices. To date, PortalPlayer has announced support for MP3, Advanced
Audio Codec (AAC), MicroSoft® Windows Media™ Audio, and QDesign
decoder technology. Voice codecs with increased compression ratios
for spoken word content, and additional codecs for recorded music,
will be made available in the future through flash programmable
upgrades and PC application plug-ins.
PortalPlayer also implements multiple levels of security and Digital
Rights Management in the system firmware. The Tango platform is
compliant with SDMI Portable Device Specification 1.0, Phase 1,
including Verance Corporation's SDMI Phase 1 Watermarking System.
Announced support for Digital Rights Management (DRM) systems includes
the InterTrust MetaTrust Utility™, DOWNLOADSdirect by Mjuice, and
Microsoft Windows Media Rights Manager.
Comprehensive Feature Set
OEMs also have the flexibility to design-in any current standard
or new storage media format for consumer electronics systems. The
PP5001 controller directly supports Compact Flash™, Sony Memory
Stick™, SmartMedia™, MultiMediaCard™, and SD (Secure Digital™) Memory
solid-state storage. Tango-based systems can support two banks of
Flash memory, with up to 128 MB per bank, and two banks of SDRAM,
with up to 128 MB per bank.
- Other hardware features of the Tango platform include:
- ATA-33 IDE controller for direct interface to CD-ROM and computer
disk drives;
- LCD graphics controller for single-scan, 16-gray scale displays;
- General purpose I/Os for navigation buttons and an external
I/O matrix supporting dozens of additional buttons; and
- AC `97 2.1 compliant audio codec interface.
Additional features to optimize the system for portable devices
include FM radio preset storage, and a remote control interface
for transport, volume, and display of LCD data on a headphone cable.
Optimized PC Software
As part of its commitment to speed time-to-market for its consumer
electronics customers, PortalPlayer provides a Digital Media Manager
software suite as an integral part of the Tango platform. The PP7001
software is a complete Microsoft® Windows 9x compatible application
that an OEM can customize with its own user interface, or "skin,"
to create a distinctive look and feel. Designed as a best of breed
application, the PP7001 provides:
- "Virtual Content" management to seamlessly unify local and web
content;
- Audio effects, including reverb and stereo enhancement; and
- Enhanced usability with portable devices and other attached
storage media.
Product Deliverable, Pricing
The Tango platform includes the PP5001 SuperIntegration Chip, PP7001
PC media management application, and customer specific firmware
suite. PortalPlayer works with its individual OEM customers to tailor
the platform with a suite of third-party applications for security,
digital rights management, storage interface capabilities and other
features specific to the product implementation. This firmware "stack"
is provided as a master disc image, with all applications to build
and deliver the finished system.
In 1000 unit quantities, the Tango platform is priced at $40 per
set. It is now sampling to qualified OEM customers, with volume
production scheduled for Q3 2000. The accompanying PP6001 Development
Kit and Reference Design is available now.
PortalPlayer, Inc.
PortalPlayer, Inc. supplies consumer electronics manufacturers
with complete platform solutions for open and secure delivery and
management of digital media via the Internet. The company develops
and markets advanced systems for digital audio recording and playback,
using MP3 and other popular digital compression technologies, tightly
integrated with e-commerce and digital rights management.
Founded in June 1999, PortalPlayer is headquartered in Santa Clara,
California, with major operations in Seattle, Washington, and Hyderabad,
India. The company has received two rounds of venture funding from
Chase Capital, Techfund Capital, FlatIron Partners, MP3.com, and
individual investors. More information on PortalPlayer, Inc., and
its products is available on the company's Web site, www.portalplayer.com.
# # #
™ -- PortalPlayer, the PortalPlayer logo, Tango
and SuperIntegration are trademarks of PortalPlayer, Inc. All other
trademarks or registered trademarks are the property of their respective
owners.
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