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Santa
Clara, Calif., May 23, 2000 -- PortalPlayer, Inc. today
announced that it has licensed Verance Corporation's SDMI Phase
1 audio watermarking system and will integrate the technology in
its end-to-end solutions for delivering open and secure digital
audio via the Internet.
Verance Corporation's audio watermarking system was recently selected
by the Secure Digital Music Initiative (SDMI), after its evaluation
of available technologies, as a required component in its Phase
1 standard for digital delivery of music. Each of the five major
worldwide record companies as well as leading consumer electronics
suppliers have licensed Verance Corporation's audio watermarking
solution for SDMI Phase 1 and DVD Audio.
"Watermarking is one of the keys to unlocking the potential
of Internet-delivered digital audio," said John Mallard, president
and CEO of PortalPlayer, Inc. "The consumer electronics manufacturers
we are working with want to create new products that can deliver
great content to consumers, and assuring access to the broadest
possible collection of quality music is a critical check-off item
that watermarking makes possible."
PortalPlayer will embed Verance SDMI Phase 1 watermarking in products
it offers to consumer electronics manufacturers, assuring full compliance
with SDMI specifications. These products are designed to be easily
upgradable, via simple phone download of new firmware, to support
future SDMI specifications. - more - "PortalPlayer's product
platform is taking a leadership position for the next wave in digital
audio,"said David Leibowitz, Chairman of Verance Corporation.
"With the Verance SDMI Phase 1 system in its firmware, PortalPlayer
provides consumer electronics OEMs with the assurance of compliance
with the SDMI standards defined by the music, consumer electronics
and IT industries."
About the Verance SDMI Phase 1 Watermark System
When digitally delivering music to consumers, the music content
can be made secure from unauthorized use by cryptographic techniques
such as digital encryption. However, for its ultimate use by the
consumer, the music must be decrypted and converted back to analog
where digital encryption techniques are ineffective. As a result,
an audio watermark that survives both digital and analog transmissions
becomes necessary to carry copy protection information forward.
For this purpose, the SDMI has adopted the Verance Phase 1 Watermark
System. The Verance system will indicate when the software used
by initial, or Phase I, SDMI-compliant portable devices should be
upgraded to incorporate Phase II technology. Until that time, all
music compatible with a particular device will be playable, whether
the music is in a protected or unprotected format. When Phase II
technology is ready, detection of the watermark will automatically
let consumers know that their software can be upgraded to play new
SDMI compliant music releases. If a consumer chooses not to upgrade,
the device will not play these new music releases. Upgraded SDMI-compliant
portable devices will continue to play existing music, future unprotected
music files and new music released with SDMI technology. Verance
is working on its SDMI Phase II offering and will present its system
to the SDMI Plenary in the coming months.
About Verance Corporation
San Diego based Verance Corporation is a leader in the development
and implementation of watermarking technology solutions focusing
on the copyright management, royalty distribution, information and
product distribution needs emerging from the confluence of the entertainment,
media, and wireless telecommunications industries. Additional information
about Verance Corporation can be found at www.verance.com.
PortalPlayer, Inc.
PortalPlayer, Inc. supplies consumer electronics manufacturers
with complete platform solutions for open and secure delivery and
management of digital media via the Internet. The company develops
and markets advanced systems for digital audio recording and playback,
using MP3 and other popular digital compression technologies, tightly
integrated with e-commerce and digital rights management. Founded
in June 1999, PortalPlayer is headquartered in Santa Clara, California,
with major operations in Seattle, Washington, and Hyderabad, India.
The company has received two rounds of venture funding from Chase
Capital, Techfund Capital, FlatIron Partners, MP3.com, and individual
investors. More information on PortalPlayer, Inc., and its products
is available on the company's Web site, www.portalplayer.com.
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