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San
Jose, Calif., March 6, 2000 -- GDA Technologies, Inc.,
a fast-growing supplier of value-added electronic design services,
including intellectual property (IP) development and integration,
today announced that it has been selected by PortalPlayer, Inc.
as a partner in the development of a complex system-on-a-chip (SOC).
The SOC is one element of PortalPlayer's complete end-to-end solution
for downloading and streaming digital media content. GDA will provide
design and verification support for several blocks of the PortalPlayer
IC.
PortalPlayer's SOC includes what the company calls SuperIntegration,
which targets optimal processing power with the appropriate multimedia
and memory interfaces for a specific application. GDA will design
and integrate IP blocks for the front end of the chip, and will
set up a complete verification environment, including hardware and
software co-verification, block and full-chip verification.
Time to market is extremely critical for PortalPlayer's solution,
and we believe that GDA's multimedia design expertise, combined
with its SOC implementation experience, will help us accelerate
our silicon development schedule, said Dr. Venkat Rayapati, Vice
President of Engineering and Chief Technology Officer at PortalPlayer.The
growing demands of the Internet and e-commerce are driving the need
for highly integrated SOC solutions. Because of this, there is a
dramatic shortage of talented developers for design implementation
and verification efforts. Utilizing additional external resources
from GDA has enabled us to produce, on schedule, what is arguably
one of the most highly optimized devices for next-generation media
player/recorders.
GDA has been offering SOC design services since early 1999, and
has successfully implemented multiple programs, said A.G. Karunakaran,
President of GDA Technologies, Inc. This program with PortalPlayer
is yet another recognition of GDA's SOC capabilities.
About GDA Technologies
GDA Technologies, Inc. is a design services vendor specializing
in Embedded, Networking and Consumer electronics designs. GDA focuses
on designing Systems, Boards, SOCs, ASICs, FPGAs and IP from concept
to product. They have developed significant expertise in Compact
PCI, Digital Video and Internet appliance product development for
their customers. GDA is located in San Jose, Calif., and has a satellite
design center in Chennai, India. The GDA web site is www.gdatech.com.
About PortalPlayer
PortalPlayer, Inc. develops and supplies complete end-to-end media
infrastructure solutions for delivering Internet-based digital audio
to consumers. The solutions include applications that directly connect
to the leading music and content Web sites, media management software,
firmware, and semiconductors. Target systems are player/recorder
devices, such as portable players, home entertainment systems, and
cellular phones. Founded in June 1999 and headquartered in Santa
Clara, California, PortalPlayer, Inc., also has operations in Seattle,
Washington, and Hyderabad, India. The company received its first
round of funding from Chase Capital, Techfund, and FlatIron Partners.
More information on PortalPlayer, Inc., and its products is available
on the company's Web site, www.portalplayer.com.
# # # #
SuperIntegration is a trademark of PortalPlayer,
Inc.
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