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Santa
Clara, Calif., June 5, 2000 -- PortalPlayer Inc. today
introduced the Tango™ digital media platform, a complete system
solution for new consumer electronics products with digital
audio downloading, recording and playback capability. The
new platform, targeted at next generation designs of portable
MP3-type player/recorder systems, hybrid systems combining
CD and digital audio player/recorders, and hard-drive equipped
digital audio jukeboxes, is the industry's first single-chip
solution supporting direct recording of CD content in MP3
file formats.
The
Tango digital media platform includes:
- PP5001
SuperIntegration™ system-on-a-chip controller;
- PP7001
Digital Media Manager application for Windows® 9x PCs; and
- all
necessary firmware to implement mass-market products, including
licensed applications and the Real-Time Operating System
(RTOS).
PortalPlayer
also provides a development kit and reference design (PP6001)
to produce systems fully compliant with standards defined
by the Secure Digital Music Initiative (SDMI).
"Consumer
electronics OEMs recognize that adding digital content recording
and playback capability is a killer application, not just
in new portable devices, but for the mass market audio products
that make up a huge part of their business," said Gordon Campbell,
chairman of the board of PortalPlayer, Inc. "Our goal is to
make it as easy as possible for these manufacturers to produce
great products."
Platform
for Differentiation
The
Tango digital media platform supports a broader range of licensed
and ported applications and memory/media types than any other
currently available solution. This includes an extensive suite
of decoders, encoders, digital rights management technologies,
encryption standards, audio effects, and both solid-state
and disk-based storage.
With
the Tango digital media platform, a consumer electronics OEM
can focus its resources on brand-level product differentiation,
while PortalPlayer provides a strong hardware and software
base to build on. Since standards and technologies are very
fluid, particularly related to security and digital rights
management, the platform is designed to be upgradable via
downloads of new firmware. This allows both feature enhancements
and security system modifications, preventing the end user's
purchase from quickly becoming outdated.
"We
think that the enthusiasm surrounding MP3 and other digital
compression formats in the personal computer and portable
device markets validates the enormous market potential of
digital content distribution," said John Mallard, president
and CEO of PortalPlayer. "As OEMs build support for these
digital formats into traditional audio products, such as car
stereo and mini-component systems, and new types of hybrid
devices, market volumes will quickly reach tens and hundreds
of millions of new systems annually."
Highly
Integrated System
Based
on PortalPlayer's SuperIntegration™ Chip Architecture, the
PP5001 Controller integrates an ARM7 TDMI host processor,
a co-processor for hardware accelerated encoding, and comprehensive
external interfaces to peripherals and storage. PortalPlayer
customers can define the precise firmware implementation of
the Tango platform to produce a tailored product with the
codecs, security and memory configuration desired to meet
specific end-product price and feature requirements.
The
Tango platform is the first low-power, single-chip solution
to support MP3 audio encoding for direct recording of CD content
without a PC, making it ideal for personal stereos and other
compact system designs. It also supports multiple decoding
formats for playback, enabling manufacturers to produce single
systems that can handle content in all popular and many emerging
formats, and provides consumers with a much broader range
of content compared to currently available devices. To date,
PortalPlayer has announced support for MP3, Advanced Audio
Codec (AAC), MicroSoft® Windows Media™ Audio, and QDesign
decoder technology. Voice codecs with increased compression
ratios for spoken word content, and additional codecs for
recorded music, will be made available in the future through
flash programmable upgrades and PC application plug-ins.
PortalPlayer
also implements multiple levels of security and Digital Rights
Management in the system firmware. The Tango platform is compliant
with SDMI Portable Device Specification 1.0, Phase 1, including
Verance Corporation's SDMI Phase 1 Watermarking System. Announced
support for Digital Rights Management (DRM) systems includes
the InterTrust MetaTrust Utility™, DOWNLOADSdirect by Mjuice,
and Microsoft Windows Media Rights Manager.
Comprehensive
Feature Set
OEMs
also have the flexibility to design-in any current standard
or new storage media format for consumer electronics systems.
The PP5001 controller directly supports Compact Flash™, Sony
Memory Stick™, SmartMedia™, MultiMediaCard™, and SD (Secure
Digital™) Memory solid-state storage. Tango-based systems
can support two banks of Flash memory, with up to 128 MB per
bank, and two banks of SDRAM, with up to 128 MB per bank.
Other
hardware features of the Tango platform include:
- ATA-33
IDE controller for direct interface to CD-ROM and computer
disk drives;
- LCD
graphics controller for single-scan, 16-gray scale displays;
- General
purpose I/Os for navigation buttons and an external I/O
matrix supporting dozens of additional buttons; and
- AC
`97 2.1 compliant audio codec interface.
Additional
features to optimize the system for portable devices include
FM radio preset storage, and a remote control interface for
transport, volume, and display of LCD data on a headphone
cable.
Optimized
PC Software
As
part of its commitment to speed time-to-market for its consumer
electronics customers, PortalPlayer provides a Digital Media
Manager software suite as an integral part of the Tango platform.
The PP7001 software is a complete Microsoft® Windows 9x compatible
application that an OEM can customize with its own user interface,
or "skin," to create a distinctive look and feel. Designed
as a best of breed application, the PP7001 provides:
- "Virtual
Content" management to seamlessly unify local and web content;
- Audio
effects, including reverb and stereo enhancement; and
- Enhanced
usability with portable devices and other attached storage
media.
Product
Deliverable, Pricing
The
Tango platform includes the PP5001 SuperIntegration Chip,
PP7001 PC media management application, and customer specific
firmware suite. PortalPlayer works with its individual OEM
customers to tailor the platform with a suite of third-party
applications for security, digital rights management, storage
interface capabilities and other features specific to the
product implementation. This firmware "stack" is provided
as a master disc image, with all applications to build and
deliver the finished system.
In
1000 unit quantities, the Tango platform is priced at $40
per set. It is now sampling to qualified OEM customers, with
volume production scheduled for Q3 2000. The accompanying
PP6001 Development Kit and Reference Design is available now.
PortalPlayer, Inc.
PortalPlayer,
Inc. supplies consumer electronics manufacturers with complete
platform solutions for open and secure delivery and management
of digital media via the Internet. The company develops and
markets advanced systems for digital audio recording and playback,
using MP3 and other popular digital compression technologies,
tightly integrated with e-commerce and digital rights management.
Founded
in June 1999, PortalPlayer is headquartered in Santa Clara,
California, with major operations in Seattle, Washington,
and Hyderabad, India. The company has received two rounds
of venture funding from Chase Capital, Techfund Capital, FlatIron
Partners, MP3.com, and individual investors. More information
on PortalPlayer, Inc., and its products is available on the
company's Web site, www.portalplayer.com.
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™
-- PortalPlayer, the PortalPlayer logo, Tango and SuperIntegration
are trademarks of PortalPlayer, Inc. All other trademarks
or registered trademarks are the property of their respective
owners.
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