|
San
Jose, Calif., March 6, 2000 -- GDA Technologies, Inc.,
a fast-growing supplier of value-added electronic design services,
including intellectual property (IP) development and integration,
today announced that it has been selected by PortalPlayer,
Inc. as a partner in the development of a complex system-on-a-chip
(SOC). The SOC is one element of PortalPlayer's complete end-to-end
solution for downloading and streaming digital media content.
GDA will provide design and verification support for several
blocks of the PortalPlayer IC.
PortalPlayer's
SOC includes what the company calls SuperIntegration,
which targets optimal processing power with the appropriate
multimedia and memory interfaces for a specific application.
GDA will design and integrate IP blocks for the front end
of the chip, and will set up a complete verification environment,
including hardware and software co-verification, block and
full-chip verification.
Time
to market is extremely critical for PortalPlayer's solution,
and we believe that GDA's multimedia design expertise, combined
with its SOC implementation experience, will help us accelerate
our silicon development schedule, said Dr. Venkat Rayapati,
Vice President of Engineering and Chief Technology Officer
at PortalPlayer.The growing demands of the Internet and e-commerce
are driving the need for highly integrated SOC solutions.
Because of this, there is a dramatic shortage of talented
developers for design implementation and verification efforts.
Utilizing additional external resources from GDA has enabled
us to produce, on schedule, what is arguably one of the most
highly optimized devices for next-generation media player/recorders.
GDA
has been offering SOC design services since early 1999, and
has successfully implemented multiple programs, said A.G.
Karunakaran, President of GDA Technologies, Inc. This program
with PortalPlayer is yet another recognition of GDA's SOC
capabilities.
About GDA Technologies
GDA
Technologies, Inc. is a design services vendor specializing
in Embedded, Networking and Consumer electronics designs.
GDA focuses on designing Systems, Boards, SOCs, ASICs, FPGAs
and IP from concept to product. They have developed significant
expertise in Compact PCI, Digital Video and Internet appliance
product development for their customers. GDA is located in
San Jose, Calif., and has a satellite design center in Chennai,
India. The GDA web site is www.gdatech.com.
About
PortalPlayer
PortalPlayer, Inc. develops and supplies complete end-to-end
media infrastructure solutions for delivering Internet-based
digital audio to consumers. The solutions include applications
that directly connect to the leading music and content Web
sites, media management software, firmware, and semiconductors.
Target systems are player/recorder devices, such as portable
players, home entertainment systems, and cellular phones.
Founded in June 1999 and headquartered in Santa Clara, California,
PortalPlayer, Inc., also has operations in Seattle, Washington,
and Hyderabad, India. The company received its first round
of funding from Chase Capital, Techfund, and FlatIron Partners.
More information on PortalPlayer, Inc., and its products is
available on the company's Web site, www.portalplayer.com.
#
# # #
SuperIntegration
is a trademark of PortalPlayer, Inc.
|