press releasesPortalPlayer, Inc. Signs Japanese Distributor Takachiho KohekiFifty-Year Veteran of Importing Western Technology
Into Japan to Sell Santa Clara, Calif., April 11, 2005 - PortalPlayer, Inc. (NASDAQ: PLAY),a leading supplier of advanced semiconductor, firmware and software solutions for the MP3 personal media player market, today announced it has signed Takachiho Koheki Co., Ltd. of Tokyo to distribute PortalPlayer's industry leading platforms for personal media players in Japan. Takachiho Koheki is one of Japan's leading distributors of electronics components to consumer electronics manufacturers and mobile phone makers. PortalPlayer's platforms are used to produce high-performance, feature rich personal media players in a cost-effective manner with fast time to market. "Takachiho Koheki's strong mobile device focus, including mobile phones, and key customer relationships will help support our planned market expansion in Japan," said Michael Maia, vice president of sales and marketing at PortalPlayer. "We are excited about leveraging Takachiho Koheki's strong position with companies producing personal media players and feature phones to accelerate the distribution of our current products and to enable new opportunities for the future." The worldwide market for flash- and hard drive-based portable media players is expected to increase from 35.9 million players shipped in 2004 to 82.3 million players shipping in 2007 (Source: IDC, December 2004). PortalPlayer's platforms are used in 92 percent of hard drive-based personal media players shipped in the United States, according to the NPD Group (December 2004). About Takachiho Koheki (TK) Since its establishment in 1952, Takachiho Koheki has made it its mission to promptly introduce cutting-edge, world class products to the Japanese market, particularly in the electronics field, using marketing concepts suited to contemporary needs. Experienced in a wide range of high-technology fields, whether hardware, software, systems integration, or cutting-edge emerging technologies, the company represents a number of products including advanced computer networks, semiconductors, industrial products, surveillance, and automated mailing systems. Takachiho Koheki attributes its success to its ability to identify the synergy between businesses, secure opportunities of profit, and develop a dominant business using a balanced management strategy. For more information, please visit http://www.takachiho-kk.co.jp/company/company_eng.html. About PortalPlayer, Inc. PortalPlayer develops semiconductor, firmware and software platforms for multimedia players that empower consumers to easily purchase, rent, manage, listen to and watch large amounts of digital music, photos and video content. PortalPlayer is headquartered in Santa Clara, Calif., with offices in Kirkland, Wash., and Hyderabad, India.
Tim Yankey
# # # PortalPlayer, the PortalPlayer logo and PP5020 are trademarks of PortalPlayer, Inc. All other trademarks or registered trademarks are the property of their respective owners. Forward-Looking Statements Except for the historical information contained
herein, the matters set forth in this press release, including,
but not limited to, statements regarding the anticipated benefits
of our platforms and our relationship with Takachiho Koheki and
our intent to expand our market in Japan, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Words such as "expect," "believes,"
"anticipates," "plans," "expects,"
"will," "designed to" and similar expressions
are intended to identify forward-looking statements. These statements
are not guarantees of future performance and reported results should
not be considered as an indication of future performance. Actual
results could differ materially from those discussed in these forward-looking
statements as a result of risks and uncertainties, including, among
others, the market for personal media players, manufacturing and
supply risks, PortalPlayer's ability to keep pace with rapid technological
change, the semiconductor industry and international operations,
and other risks and uncertainties detailed in PortalPlayer's Annual
Report on From 10-K for the fiscal year ended December 31, 2004,
and from time to time in PortalPlayer's SEC filings. These forward-looking
statements speak only as of the date hereof. PortalPlayer does not
undertake any obligation to update forward-looking statements. |
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