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Scottsdale,
Ariz., June 7, 2000 -- Sensory Science Corporation (AMEX:
VCR) today announced it has entered into a strategic relationship
with PortalPlayer Inc. to jointly develop next generation
digital media players as well as future digital products and
technologies for the living room. PortalPlayer, a provider
of end-to-end systems for playback and recording of digital
media content for consumer electronics manufacturers, will
work with Sensory Science to provide enhanced functionality
and capabilities for the digital media player/recorder market.
The PortalPlayer platform is the industry's first single chip
solution supporting direct recording of CD content in MP3
file formats.
Utilizing
this unique technology, Sensory Science's next generation
portable digital media players will have the ability to directly
record CD content in MP3 file formats without a PC, while
remaining fully compliant with Secure Digital Music Initiative
(SDMI) standards. The platform supports multiple decoding
formats for playback, and its features are fully upgradeable
through the download of new firmware. To date, PortalPlayer
has announced support for MP3, Advanced Audio Codec (AAC),
MicroSoft® Windows Media™ Audio, and QDesign decoder technology.
"We're
excited to be working closely with PortalPlayer to develop
the advanced technologies that will drive next-generation
portable digital media players, and we expect that this is
the first in a series of announcements detailing our initiatives
to provide end-to-end solutions," said Roger Hackett, Sensory
Science's chairman and chief executive officer. "PortalPlayer's
innovative Internet music-ready platforms provide compelling
capabilities to Internet music lovers, and fits directly with
our strategy of providing consumers with the most convenient,
advanced, feature-laden portable digital media players in
the market."
Through
its collaboration with PortalPlayer, Sensory Science can focus
its resources on brand-level feature differentiation, which
has been a hallmark of its digital media player strategy to
date. In addition, Sensory Science gains the ability to be
even more responsive to the emerging standards and technologies
of this industry, particularly related to security and digital
rights management. The consumer will benefit because both
features and security systems can be easily upgraded, keeping
the product at the forefront of technology long after the
purchase.
"We
specifically selected Sensory Science to be one of our early
technology and marketing partners, because we think they're
one of the up and coming companies that really 'gets it' when
it comes to the future of digital media," said John Mallard,
PortalPlayer's president and chief executive officer. "We
look forward to a strong relationship with Sensory Science
in both the development of technologies for the digital media
player market as well as for future digital products for the
living room."
About
Sensory Science
Sensory
Science (formerly Go-Video) is a rapidly growing consumer
electronics company specializing in developing and marketing
innovative digital audio and video products, including digital
televisions, Internet media players, DVD players, and high-end
home theater components. The company holds patents on the
Dual-Deck VCR as well as other electronics products and systems,
and is expanding into new product categories to take advantage
of the transition from analog to digital technologies. Sensory
Science also markets its products under the Go-Video, California
Audio Labs, RaveMP, CineVision, and Loewe brand names. For
additional information on Sensory Science on the Internet,
visit www.sensoryscience.com.
About
PortalPlayer, Inc.
PortalPlayer,
Inc. is the leading provider of end-to-end solutions designed
to help consumer electronics manufacturers provide next generation
access and management of music and other media content on
their devices. Products include destination website applications,
PC media management software, firmware, and semiconductors.
The Company's products support Internet-based delivery of
multimedia content including music and other audio content,
print and ultimately video materials to a variety of playback
devices including portable MP3 players, home and automotive
entertainment systems, and cellular phones.
Founded
in June 1999, PortalPlayer is headquartered in Santa Clara,
California with branch offices in Seattle, Washington and
Hyderabad, India. The company has received two rounds of venture
funding from Chase Capital, Techfund Capital, FlatIron Partners,
MP3.com and individual investors. Visit PortalPlayer, Inc.'s
Web site at www.portalplayer.com.
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This
press release contains forward-looking statements that involve
a number of risks and uncertainties. Among the factors that
could cause actual results to differ materially from those
expected are the following: business conditions and general
economic conditions; competitive factors, such as pricing
and marketing efforts of rival companies; timing of product
introductions; ability of contract manufacturers to meet product
price objectives and delivery schedules; legislative, regulatory,
and industry initiatives that may affect planned or actual
product features and marketing methods; and the pace and success
of product research and development. For more information
on the potential factors that could affect the company's financial
results, please review the company's filings with the Securities
and Exchange Commission, including the company's annual report
on Form 10-K, the company's quarterly reports on Form 10-Q,
and the company's other filings with the Securities and Exchange
Commission.
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