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Santa
Clara, Calif., May 23, 2000 -- PortalPlayer, Inc. today
announced that it has licensed Verance Corporation's SDMI
Phase 1 audio watermarking system and will integrate the technology
in its end-to-end solutions for delivering open and secure
digital audio via the Internet.
Verance
Corporation's audio watermarking system was recently selected
by the Secure Digital Music Initiative (SDMI), after its evaluation
of available technologies, as a required component in its
Phase 1 standard for digital delivery of music. Each of the
five major worldwide record companies as well as leading consumer
electronics suppliers have licensed Verance Corporation's
audio watermarking solution for SDMI Phase 1 and DVD Audio.
"Watermarking
is one of the keys to unlocking the potential of Internet-delivered
digital audio," said John Mallard, president and CEO of PortalPlayer,
Inc. "The consumer electronics manufacturers we are working
with want to create new products that can deliver great content
to consumers, and assuring access to the broadest possible
collection of quality music is a critical check-off item that
watermarking makes possible."
PortalPlayer
will embed Verance SDMI Phase 1 watermarking in products it
offers to consumer electronics manufacturers, assuring full
compliance with SDMI specifications. These products are designed
to be easily upgradable, via simple phone download of new
firmware, to support future SDMI specifications. - more -
"PortalPlayer's product platform is taking a leadership position
for the next wave in digital audio,"said David Leibowitz,
Chairman of Verance Corporation. "With the Verance SDMI Phase
1 system in its firmware, PortalPlayer provides consumer electronics
OEMs with the assurance of compliance with the SDMI standards
defined by the music, consumer electronics and IT industries."
About
the Verance SDMI Phase 1 Watermark System
When
digitally delivering music to consumers, the music content
can be made secure from unauthorized use by cryptographic
techniques such as digital encryption. However, for its ultimate
use by the consumer, the music must be decrypted and converted
back to analog where digital encryption techniques are ineffective.
As a result, an audio watermark that survives both digital
and analog transmissions becomes necessary to carry copy protection
information forward.
For
this purpose, the SDMI has adopted the Verance Phase 1 Watermark
System. The Verance system will indicate when the software
used by initial, or Phase I, SDMI-compliant portable devices
should be upgraded to incorporate Phase II technology. Until
that time, all music compatible with a particular device will
be playable, whether the music is in a protected or unprotected
format. When Phase II technology is ready, detection of the
watermark will automatically let consumers know that their
software can be upgraded to play new SDMI compliant music
releases. If a consumer chooses not to upgrade, the device
will not play these new music releases. Upgraded SDMI-compliant
portable devices will continue to play existing music, future
unprotected music files and new music released with SDMI technology.
Verance is working on its SDMI Phase II offering and will
present its system to the SDMI Plenary in the coming months.
About
Verance Corporation
San
Diego based Verance Corporation is a leader in the development
and implementation of watermarking technology solutions focusing
on the copyright management, royalty distribution, information
and product distribution needs emerging from the confluence
of the entertainment, media, and wireless telecommunications
industries. Additional information about Verance Corporation
can be found at www.verance.com.
PortalPlayer,
Inc.
PortalPlayer,
Inc. supplies consumer electronics manufacturers with complete
platform solutions for open and secure delivery and management
of digital media via the Internet. The company develops and
markets advanced systems for digital audio recording and playback,
using MP3 and other popular digital compression technologies,
tightly integrated with e-commerce and digital rights management.
Founded in June 1999, PortalPlayer is headquartered in Santa
Clara, California, with major operations in Seattle, Washington,
and Hyderabad, India. The company has received two rounds
of venture funding from Chase Capital, Techfund Capital, FlatIron
Partners, MP3.com, and individual investors. More information
on PortalPlayer, Inc., and its products is available on the
company's Web site, www.portalplayer.com.
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